Senior Interactive Producer for Coby Electronics + Mummy Tomb of the Emporer Dragon Sweepstakes
To celebrate the release of the Universal Studio’s Mummy: Tomb of the Emperor Dragon and further promote the Coby Electronics brand, Matrixx developed an online social networking sweepstakes which included a grand prize trip for four to Universal Studios, Hollywood.
As the Senior Interactive Producer for matrixx, I budgeted and managed the development of the campaign website and our team’s ongoing campaign social networking efforts and analytic monitoring.
Positioned within many traditional media lanes including Universal Studios and MEN7 Network television advertising, this campaign generated millions of positive impressions, connections, and reviews for all brands involved.
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