Mini-Promotion Checklist for Online Giveaways
A self-hosted mini-promotion can be very beneficial and works great at building and engaging the brand’s social community. For example, if you have a little extra product lying around and want to turn it into a positive image branding campaign that promotes customer appreciation – it is probably not efficient idea to create a full-blown marketing campaign. After all, we only wanted to engage the consumer audience and build image branding while showcasing customer appreciation – not lose money gaining approval and consulting legal with rules that cost more than the prize.
When creating a new campaign online, there are several steps that can be easily missed when rushing toward a fast-approaching deadline. Often, some of the steps which are easy to forget are requirements by the FTC. When creating a campaign that will award a significant prize value it is very important that you consult proper legal help and make sure all of your bases are covered in very precise and specific ‘rules’. Some states even require you to register your promotion officially if the combined prize value is over $5,000. For more help and information on sweepstakes rules take a look at http://www.fredlaw.com/articles/marketing/mark_0310_srb.html.
Now, I am not a lawyer, and in no way should this replace or suffice as proper legal representation. You definitely need to clearly define and post the rules of your promotion. Even if you you weren’t regulated to do so, you would still want to avoid the pain, confusion and sweat that comes without having clearly defined rules, trust me. If you can afford it, consult your legal department to draft specific rules for every campaign give-away – it’s just a safe thing to do. However, if you can’t or do not have the time, this easy-to-follow, 15-item checklist will help ensure your campaign meets all the basic requirements without missing any of the promotional opportunities that help make these online mini-promotions so successful and worthwhile.
Did I miss anything or do you have a trick up your sleeve which you feel works better? If so, make sure to let me know so I can update my approach. Since we live in an ever-changing society, so must my procedures!
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