Senior Interactive Producer for Save-A-Lot “$5 off When You Spend $20” Holiday Online Coupon Print Campaign
Save-A-Lot is one of the nation’s leading extreme value, carefully selected assortment grocery chains,
operating nearly 1,200 value-oriented stores in all types of neighborhoods. When they came to matrixx the task was simple, obtain more than coupon downloads than the previous campaign for Thanksgiving.
As Senior Interactive Producer for matrixx, I noticed that Save-A-Lot was already running the “Great Gift Card Giveaway” sweepstakes where you could win $5,000 in gift cards of your choice and also their Instant Win Game where you could win 1 of 200 gift cards valued at $25. I instantly realized the missed opportunity and requested we allocate a portion of the campaign budget to give the user the ability to print the “$5 off Coupon” after completing the sweepstakes and instant win.
I also worked with Kelly McCallion, Erin Brown and Al Morales to craft an inviting blogger outreach campaign. After personally contacting our favorite budget conscious bloggers we sent out Save-A-Lot gift cards for them to review the no-frills store and perhaps give-away some of the cards to their readers. I was also responsible for managing the campaign’s Google Adwords and Facebook Ads. Additionally, we created a company branded Twitter page and utilized Save-A-Lot‘s pre-existing Facebook page to grow it’s fan-base and generate more coupon prints.
The entire campaign was a huge success generating millions of additional Save-A-Lot website visits and thousands of additional coupon prints … more than the last campaign and even more than our internal goal!
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