New Facebook Ad Analytics Reporting Lets You See Cost Per Fan
Today Facebook launched a new ad reporting dashboard which includes a new, pretty chart and graph. Along with the updates, advertisers are now able to see the cost per fan.
By clicking on a campaign, then clicking the “Full Report” link, you are taken to a screen that enables you to see a more detailed report of the time period in question. At the very end of the reporting grid on this screen is a colum titled “Connections”. If you hover over the little ‘?’ question mark next to the connections title, you will see the text pop up that reads…
(Connections are) the number of people who like your Page, RSVPed for your event or installed your app within 24 hours of viewing or clicking on a Sponsored Story or ad.
With this information it is easier than ever to calculate your cost per facebook fan from Sponsored Stories or ads, you literally have to look at a new column.
However, one question I have with the new reporting is if you’re running all Sponsored Stories to friends of friends, how is the “Reach” (the number of individual people who saw your Sponsored Story or ad) and “Social Reach” (People who saw your campaign’s Sponsored Stories or ads with the names of their friends who liked your Page, RSVPed to your event, or used your app. If you’re not using Sponsored Stories or advertising a Page, event, or app, you won’t have social reach.) coming out to be different numbers if we are only running ads to friends of friends? Shouldn’t all the “Reach” have a friend’s name who had liked the page before?