Bye-Bye Bottom Feeders: Google Says You Lack Quality | Social Media Today

on 2011, Blog, ToolsMarch 4th

Quality guidelines – basic principles

  • Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
  • Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Breaking News 2/28/11:

The data is in and the story is huge. According to search engine land, associated content is taking a big hit. Here is a brief look.  Top losers:,,, and  Top winners:,,, and   Biggest surprise to me – and are on the losers list.  “Number Crunchers: Who Lost in Google’s ‘Farmer’ Algorithm Change” by Danny Sullivan is a MUST READ. Take a moment, review Sullivan’s compelling data and share your thoughts here.

Continued here:
Bye-Bye Bottom Feeders: Google Says You Lack Quality | Social Media Today

Tags: , , , , , , , , ,