Thanks to HackCollege.com</a> for this awesome Google Search Help Infographic on How to Google Search Like a Pro!

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©2012 Anthony Cerreta. All Rights Reserved.

How to Find the Best Keywords To Use For Your Blog, Website or Article Using Google Adwords Keyword Tool

By eHow Contributor, eHow User and modified with current information by Anthony Cerreta

updated October 7, 2011

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Introduction:

Just about anyone who has done at least a little bit of research into niche blogging or online freelance writing knows of how important it is to find the best keywords. But what a lot of people new to the scene don’t know is how exactly to find which keywords are the most profitable. If you want your article or website to make the most of Google Adwords, follow the tips in this article to maximize your earnings.

Using Google Adwords “Keyword Tool” to the right keywords to blog about or optimize your website’s SEO around is crucial. What if you are using “Keyword+A” when in fact, it has little search traffic and potential to profit? It would be so much better if you could type “Keyword+A” into a tool and have them tell you “Keyword+B” or even “Keyword+C” would be better. Well that is exactly what the Google Adwords Keyword Tool does and so much more.

If you are a Google Adsense publisher you can use this information to find and blog about topics people are searching for, so your website will get seen more and have more of an opportunity to display Google Adsense ads and make money from online advertisers.

Google Adwords Keyword Tool Instructions:

1. List a group of topics you are knowledgeable about and would like to consider using.

2. Click on the Google Adwords Keyword Tool by logging into your google adwords account at www.google.com/adwords and going to REPORTING AND TOOLS > KEYWORD TOOL in the drop-down menu.

Enter your keyword or keyword phrase into the Keyword Tool search box on the next page. You could also choose to enter a website you want to compete against or a particular category to find keyword ideas as well.

Select the checkbox that says “Only show ideas closely related to my search terms” and click on “Search” button.

3. Typically, a long list of keywords will populate. You’re going to want to display three columns; everything else you can hide. Using the drop-down menu, make sure that “Estimated Avg. CPC”, “Advertiser Competition” and “Global Monthly Search Volume” are all displayed.

4. Click on “Estimated Avg. CPC”. It will organize the list by highest earning CPC. CPC stands for ‘cost-per-click’. By sorting the list by CPC, you can gain a general idea of how much each word is typically worth: i.e. how much the ads listed on your article or website will earn you per advertisement clicked. (Granted, Google will take a percentage of that money, so you won’t exactly get the full amount shown.)

This is also useful information for when you are searching for topics to blog about or optimizing your website. The higher the CPC, the more advertiser’s are willing to pay for that keyword. The higher the Global or Local Monthly Searches, the more people who are searching for that keyword.

5. Review your keyword’s advertiser competition. To do this, simply mouseover the green/teal bar next to your keyword, and a ranking will pop up. The rankings can vary from ‘no advertiser competition’ all the way to ‘very high advertiser competition’. The best keywords are those who are rated as having anything at or above a high advertiser competition. This means that lots of advertisers are competing for this word, meaning that you will typically have a wealth of high-earning, related ads displayed on your article, website or blog.

6. Lastly, take heed of the global monthly search volume. This will give you some idea of how often people are searching for your word. While many people speak of the importance of making money off of ‘niche’ topics, don’t be afraid of a high search volume: if you advertise your article or website and do proper SEO, you can get to the top of the search engines and — if you have quality information — beat out the competition, thus gaining the majority of those ad clicks for yourself. At the same time, however, a high-earning niche topic can definitely be the way to go. At this point, you’d want to size up your competition to decide what the best route to take is.

7. Implement your chosen keywords into your article, website or blog, making sure not to ‘over-stuff’ them (6-12 keywords is what I’ve heard to be best practice). If using ‘All In One SEO’ for WordPress, you’ll want to put these keywords into the ‘Keywords (comma separated):’ section of the plugin. Whenever using keywords also make sure that your writing still sounds natural, so as not to alienate readers: it’s useless to spend all that time researching keywords only to have no one take the time to read what you’ve written.

Read on eHow.com: How to Find the Best Keywords For Your Blog, Website or Article | http://www.ehow.com/how_5168772_keywords-blog-website-article.html

Looking for the SEO Checklist and Cheatsheet for Websites and Blogs?

Download a Printer Friendly SEO Checklist and Cheatsheet Word Doc you can store on your computer and take with you on the go.

SEO Checklist for Websites and Blogs

©2012 Anthony Cerreta. All Rights Reserved.

SEO Checklist and SEO Cheatsheet for Websites and Blogs

Looking for How to Use Google Adwords Keyword Tool To Find The Best Keywords?

Download a Printer Friendly SEO Checklist and Cheatsheet Word Doc you can store on your computer and take with you on the go.

SEO Tips & Tricks Checklist

1. ____ Your main keywords must be in your URL or domain name.
a.For example:
www.KEYWORD.com –OR- www.domain.com/KEYWORD
2. ____ Your main keywords must be placed in the home title tag 2 times. (If you are using a WordPress blog platform and the ‘All in One SEO Plugin’, you can set the title in the ‘Title’ section of the plugin below the post)
3. ____ Your main keywords must appear in the in H1, H2 and H3 Tags. The H1 tag being the most important. These are implemented by including <h1> at the begining of your heading and </h1> at the end.
a.For example:
<h1>Header Title In H1 Tags</h1>>
4. ____ Your main keywords must appear near the beginning of the first sentence in each paragraph.
5. ____ Your main keywords must appear in the last sentence of each paragraph.
6. ____ Your overall keyword density of each post should be at least 3%. This means your main keywords should be at least 3% of the entire post.
7. ____ Using your main keywords as the anchor text you need to link to another internal page on your site at least once on each post.
a.For example:
<a href=”http://ferbscosmetics.com/help/tattoo-cover-up-directions/”>Tattoo Cover up Directions</a>
8. ____ Using your main keywords as the anchor text you need to link out to an authority site at least once in each post with a no follow tag.
a.For example:
<a href=”http://en.wikipedia.org/wiki/Cover-up_(tattoo)” “target=”_blank” rel=”nofollow”>Tattoo Cover up Wikipedia</a>
9. ____ Make sure you remove all other outgoing links other than to the affiliate program you want to promote.
10.____ Make sure each image you add to each post has an “alt tag” with your main keyword in it.
11.____ Make sure for each of your posts that you bold, underline or italicize your main keyword at least once.
12.____ Make sure that each post is at least 300 to 1,000 words in length and should be written around your main keywords.
13.____ Ensure to optimize the names and filenames of your images in each post.

How to use misspelled keywords:

http://www.link-assistant.com/blog/how-to-optimize-for-misspelled-keywords/

Once you’ve refined and selected your target keywords it’s finally time to start optimizing for them. The tactics of SEOing for misspellings differ from what you normally do when optimizing for the correctly spelled terms.

If you simply go and use the misspellings on your webpages – in titles, URLs, h1-6 tags and content you may lose your credibility and spoil conversions. After all who wants to do business with someone that can’t spell? So let’s see how you can target the typo traffic without compromising your reputation.

Use ‘often/commonly misspelled as …’ expression

You can safely add the misspellings to your copy together with the correctly spelled variant by means of the ‘often misspelled as…’ expression. You can create a special page or section on your site dedicated to common misspellings in your niche.

Employ typo keywords in non-prominent places

You can use the misspelled keywords in non-prominent places such as image alt tags where users will hardly see them. Don’t abuse this strategy though and stay away from cloaking the misspelled keywords.

Add misspellings to user-generated sections of your site

If you have a blog or forum on your site you can drop your misspelled keywords in comments and forum posts (of course they should appear as coming from the users, not you). This won’t compromise your credibility and will come in naturally because people make typos in comments and forum replies all the time.

Build links with misspelled keywords in anchor texts

Once you have placed the misspelled keywords somewhere on your webpage you can build links to it using the misspellings in the anchor texts. Since the misspellings will be placed on other sites your credibility is once again safe. On the other hand getting links with misspelled anchor texts is harder because other people don’t want to have typos on their sites just as much as you.

Target the misspellings with micro-sites

Have you found some gems in your list of misspelled keywords? Then you may even go as far as building special sites around them. If you manage to register exact match domain names for the misspelled keywords you’ll get a huge advantage in the rankings. Plus you may also get some type-in traffic when people misspell the URL in their address bar.

Use PPC

Besides optimizing your site you can also add misspelled keywords to your paid search campaigns. In most cases the competition for these terms is weak, bids low and clicks incredibly cheap. It will probably take you about ten minutes to launch a campaign and you can quickly test things out to see if the traffic and conversions are good enough to invest extra effort in targeting these terms with SEO.

Calculating Keyword Saturation Rate

Example keyword phrase = Ferbs Tattoo Cover
# of total words on page = 600
# of words in keyword phrase = 3
600 ÷ 3 = 200
# of times key word phrase is in content = 10
10 ÷ 200 = 5%

Mashable’s 20+ Essential Resources for Improving Your SEO Skills

By Mashable Guest Contributor, Mollie Vandor

Posted October 10, 2011

By Mollie Vandor is a product manager at BetterWorks, and the former associate product manager atCooking.com. Prior to that, she helped launch Ranker.com, where she served as the product manager, amongst many other roles. You can reach her @mollierosev, on her blog, or on her latest addiction – Words With Friends, where she plays under the username “Mollierosev.”

Search engine optimization isn’t exactly something you can major in — at least, not yet. In fact, many professional search engine optimizers are self-taught. They’ve supplemented backgrounds in marketing, computer science and the like with self-education via online courses, videos and blog posts.

Whether you’re looking to build your knowledge of the basics, master more intermediate material or get to the head of the advanced class, a wealth of online resources can help you graduate your SEO skills to the next level.

The Basics

• There are plenty of places to learn freshman level SEO, starting with that most useful of school supplies — the cheat sheet. Try Business Insider’s “10 Basic SEO Tips Every Web Developer Should Follow.” The definitive SEO destination SEOMoz also has a Free Beginner’s Guide to SEO to get you started.
• Google publishes an excellent Search Engine Optimization Starter Guide, similar to Yahoo’s SEO Basics, which is less technical and more colloquial. Both guides are great for the SEO student looking for a comprehensive introduction to the topic. Taken together, they basically amount to an SEO 101 textbook.
• If you want to supplement all that online learning with the good, old-fashioned printed word, check out Get To #1 On Google In Easy Steps and Search Engine Optimization For Dummies, both of which break down SEO into simple steps. The first book’s visual pictures and tips make it easy to read. The second goes a little more in depth, but is still a relatively easy read to get you started.
• Finally to make sure you’ve mastered all the basics, review SEOMoz’s “Beginner’s Checklist For Learning SEO.” Its series of tasks test your SEO skills — think of it like a final exam for the fundamentals.

Intermediate

• Congratulations, you’ve passed freshman SEO. Now it’s time to take that knowledge to the next level by applying broad basics to specific situations. The SEO Theory blog has a whole section devoted to posts about intermediate SEO techniques like nofollow links, making the most of microsites and smartly using subdomains.
• If you’re a small business owner, web design company GNC Web Creations offers a free SEO course run through Yahoo groups. It’s aimed at helping small business owners get their hands dirty with in-depth SEO techniques.
• Visual learners should check out SEO firm Vertical Measures, which has a compendium of free webinars and videos covering topics like content optimization, keywords and sitemap. Similarly, SEOBook publishes a series of SEO videos covering content creation, keyword choice and more.
• If you’re willing to spend some money, SEO expert Kalena Jordan runs a very well-reviewed series of classes online through Search Engine College. The curriculum includes courses on PPC Advertising, copywriting, usability and more. With fees ranging from $200 to $1500, there’s something for everyone.
• For the price of a few fee-based SEO tutorials, you could also start attending SEO conferences, where you can engage in group learning and meet other search-minded scholars. Search Marketing Expo is definitely the most popular SEO conference in its class, with conferences happening all year long around the world, but there are also numerous other conferences covering SEO, including Web 2.0 Expo in October and PubCon in November.

Advanced Placement

• Now it’s time to sink your teeth into some serious advanced placement SEO, specifically, by tackling really technical knowledge and encountering the breakneck pace at which the industry grows and changes. The best place to start your advanced placement training, believe it or not, is actually by turning off your computer and picking up a book. Try SEO Warrior or The Art Of SEO, both of which provide fantastic in-depth SEO techniques and analysis, perfect for SEO professionals, or anyone who wants to master professional-level skills.
• Since SEO is an industry that changes faster than the Google trending topics list, the most important advanced skill to master is staying ahead of the curve. The best way to do that is to stay plugged in to the places where people share day-to-day insights on the industry. There are plenty of SEOs to follow on Twitter, as well as SEO blogs that publish in-depth articles and analysis on a regular basis.
• Quora has a fantastic SEO community, as does Stack Exchange. Both sites are Q&A based, so you can find answers to commonly asked questions, or post SEO queries of your own.
• WarriorForum and SEOMoz also have thriving communities of hardcore SEO geeks who share advanced search secrets every day. In particular, SEOMoz’s Whiteboard Friday series is a wonderful way to get a weekly dose of in-depth analysis on topics like link building on Twitter and Mobile SEO. They also offer an advanced training DVD series to really help you round out your skills.
• There’s also no better place to go than the source. And, in SEO, the source is Matt Cutts, Google’s guru of search, who also happens to post a regular blog covering everything from sculpting pagerank to his latest vegan diet. While you’re bookmarking advanced placement blogs, be sure to also include the Google WebMaster Central Blog and YouTube channel.

Graduation

Ultimately, since SEO is such a rapidly changing field, you can never really be done educating yourself on the latest trends, topics and tactics. It’s truly a skill set that requires continuing (and continuous) education. But, with resources like these and a willingness to learn, you’ll be graduating summa cum SERP ranking in no time.

Image courtesy of Flickr, Jeffrey

Read more: 20+ Essential Resources for Improving Your SEO Skills | Mashable.com http://mashable.com/2011/10/09/seo-resources/

Also Reference:

http://puyaturkiyan.com/free-graphic-design/SEO_Web_Developer_Cheat_Sheet.pdf
http://www.toddhermanblog.com/2011/03/24/seo-cheat-sheet/
http://yoast.com/articles/wordpress-seo/
http://www.seo4experts.com/view/how_many_keywords_should_i_use
http://www.ehow.com/how_5168772_keywords-blog-website-article.html

http://www.tractionco.com/blog/33-the-learn-phase-uncovering-seo

http://www.dailyblogtips.com/7-ways-to-promote-your-site-with-a-bit-of-money/

http://www.dailyblogtips.com/seo-toolset/

http://www.dailyblogtips.com/ways-to-make-money-online-with-website/

http://www.dailyblogtips.com/blog-setup-40-practical-tips/

Looking for How to Use Google Adwords Keyword Tool To Find The Best Keywords?

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SEO Checklist for Websites and Blogs

©2012 Anthony Cerreta. All Rights Reserved.

Today Facebook launched a new ad reporting dashboard which includes a new, pretty chart and graph. Along with the updates, advertisers are now able to see the cost per fan.

By clicking on a campaign, then clicking the “Full Report” link, you are taken to a screen that enables you to see a more detailed report of the time period in question. At the very end of the reporting grid on this screen is a colum titled “Connections”. If you hover over the little ‘?’ question mark next to the connections title, you will see the text pop up that reads…

(Connections are) the number of people who like your Page, RSVPed for your event or installed your app within 24 hours of viewing or clicking on a Sponsored Story or ad.

With this information it is easier than ever to calculate your cost per facebook fan from Sponsored Stories or ads, you literally have to look at a new column.

However, one question I have with the new reporting is if you’re running all Sponsored Stories to friends of friends, how is the “Reach” (the number of individual people who saw your Sponsored Story or ad) and “Social Reach” (People who saw your campaign’s Sponsored Stories or ads with the names of their friends who liked your Page, RSVPed to your event, or used your app. If you’re not using Sponsored Stories or advertising a Page, event, or app, you won’t have social reach.) coming out to be different numbers if we are only running ads to friends of friends? Shouldn’t all the “Reach” have a friend’s name who had liked the page before?

©2012 Anthony Cerreta. All Rights Reserved.

Recently Mountain Dew, in collaboration with Taco Bell and Frito Lay, have promoted a few QR Code campaigns and I’ve noticed that their statistics are publicly available online through bit.ly.  When analyzed properly, you are you are able to determine how well their QR Code campaign performed, and how well a similar QR Code campaign might perform.

 

One of their recently ended other promotions, Mountain Dew and Frito Lay ‘Real Fans’ QR Code sweeps, encourages you to enter their sweeps by scanning the qr code on the Frito Lay in-store POP display.  When you scan the qr code it pulls up the following bitly link where you can register.  I thought this was especially interesting for the mobile sweepstakes registration process and the fact they use bitly.  http://bit.ly/cOiLYV?r=qr You can reference the Real Fans Sweepstakes Official Rules for more information.

 

 

 

You can access the analytics to the QR code by deleting the ‘?’ character in the link and all characters thereafter, and adding a plus-sign at the end of the link (ex. http://bit.ly/cOiLYV+ )  By accessing the analytics from the bit.ly link you see when scanning the QR Code, you can see that the promotion ended with 3,208 total ‘clicks’, and 36,196 of those were from actual QR code scans in the US. During it’s prime (Feb-March) it averaged about 40 clicks a day when broadcast on a national scale.

After taking into account basic conversion rates, you can defer the registration success rate they most likely experienced.  With a conversion rate of 50% they gained 1,500 entries, of 33% = 1,000 entries, 25% = 800 entries, 15%=480 entries, etc.

 

Check out further statistics about this promotion at http://bit.ly/cOiLYV+

Another promotion featuring Mountain Dew, this time partnering with Taco Bell, is greenlabeldownload.com, a Mountain Dew and Taco Bell branded music label music download center which offers free downloads of popular music songs like Chromeo’s “Night by Night”. The promotion has already received 197.106 clicks since March 23^rd, which leads me to believe people are more likely to scan a QR code to download free music as opposed to entering a sweepstakes.  On a Taco Bell cup vs on an in-store POP is not exactly apples to apples, but it’s a good start.

How does it work?

Buy a Large Fountain Drink between 4/6/11 and 6/26/11, and use your smartphone to scan the QR code located on the cup. When you scan the code with your QR reader or visitwww.greenlabeldownload.com, you will be taken to a page where you can listen to songs and watch videos from a specially selected Mtn Dew Green Label Sound™ artist. Songs will also be available for download.

 

 

View more stats at http://bit.ly/dLwTuz+ You can also view more about the Taco Bell and Mountain Dew promotion and rules at http://www.tacobell.com/promo/mdfaq (FYI, really cool website logo btw, roll over the taco “bell” and the bell tolls and moves).

 

All of the most recent Mountain Dew QR Code campaignns can be seen at the Mountain Dew bit.ly account titled ’gmrm’ which appears to be mostly a Mountain Dew marketing account, used for marketing partner promotions.

 

Hopefully these stats can help you defer what a similar QR code campaign run on a National scale might perform, and through inductive reasoning be able to assume how different QR code campaigns might perform right now in the US with different variables.

 

@AnthonyCerreta
…from my g1

Posted via email from ntho: anthony cerreta

 

©2012 Anthony Cerreta. All Rights Reserved.

Shared by anthony

I find this article really interesting and am curious to hear your thoughts. As location based marketing services like Foursquare, Gowalla, Facebook Places and services like Checkpoints and Shopkick become more popular, it’s interesting to hear that LBM might have jumped the shark already. What do you think? Has location-based marketing (LBM) jumped the shark?

Definition: Badge fatigue – noun. c. May 2010

• a reduction in the effectiveness of mobile loyalty programs that use status or icons as incentives
• being so over the idea that you’ll be rewarded with some intangible thingy for identifying yourself as a fan

About a year ago, the discussion around “badge fatigue” began. Fans and followers were starting have trouble seeing through the clutter of countless gaming programs that offered incentives. So, plans were hatched to reinvigorate the model before it became another fad.

In the initial format, a user was given the incentive to go to an establishment because he or she would be rewarded with an intangible prize: a title (e.g. “mayor” Foursquare or royalty titles on Yelp!) or an icon (e.g. “badges” on Foursquare or “pins” on Gowalla). Users competed with their friends and unknown competitors to get the best status and personal gratification. As users achieved higher status and left check-in competitors in the dust, they got an even greater incentive: a discount or something for free.

©2012 Anthony Cerreta. All Rights Reserved.

Shared by anthony

While some of these facebook page creation tools require a subscription, most offer free trials and tools, especially while pages first begin and have a a small amount of fans.

Facebook page management tools help businesses improve their social media presence. We’ve culled ten companies, from a huge category of providers, that can help your brand build a more enticing page on the social network. Let us know in the comments section which providers you prefer for page building, whether they’re included in the list here or not.

Mediafeedia

Mediafeedia offers tools that aim to streamline the management of professional Facebook pages. From custom tab creation to scheduling posts, take a glance at the video tutorials this vendor

©2012 Anthony Cerreta. All Rights Reserved.

Shared by anthony

These are great facebook advertising tips to keep in mind when creating and optimizing your facebook ad campaigns. What facebook ad tips do you use?

Here we will examine how to build the most effective ad campaigns. We will also look at the roadblocks when using Facebook’s self-serve and what to look out for if and when you assess which social solution to use.

Where Are You Sending Traffic?

There is a lot of debate over where to send your Facebook traffic: To a fan page? Maybe an application? Or an external landing page? This will largely depend on what your goals are, but we have seen all three of these work in different scenarios.

The key thing is that you track your advertising and this is where Facebook has some problems; it has no conversion tracking of its own (their solution was discontinued in September).

The choice you make as to where to send your traffic has very practical implications; it will determine what type of tracking you need to use. If you are keeping users on Facebook, you will need to use a pixel tracking solution. But if you direct them to an external site, you could use either pixel of JavaScript tracking. Make sure you are clear on which one you will need to use before going any further.

Segment Your Audience

Facebook gives you a variety of targeting options that are simply not available with search. You can target by keywords, age, gender and all sorts of other factors such as connections and marital status. This is good news for advertisers, as you are really able to separate the wheat from the chaff and go after only those users who are important to you. In fact, Facebook even rewards advertisers who segment their audience with a higher quality system, so that’s all the more reason to get hyper-targeted.

The problem is that Facebook doesn’t make this easy; you have to write one ad at a time, with one location and target group at a time. This means if you want to build a sizeable campaign, targeting various user groups in different locations with a variety of creative executions, you would be well advised to find an alternative to self-serve.

A word of warning on segmentation, though: Start off broad and refine as you go on. Too many advertisers go crazy on the segmentation with the result that they create 1000s of ads. If you only have $1,000 to spend per day and you have 1,000 ads, it will take you forever to find out which messaging is working. Make sure you get a good bank of initial data upon which you can then build a strategy.

Relate Your Creative To Your Audience

As with search, it’s vital that you provide a smooth user journey. You have all these great ways of targeting users and so it’s important that you take these capabilities into account when actually writing the ad.

For example, if you’re a local business targeting people in, say, London, you should mention the city in your ad copy. Similarly, if you know your product appeals to users who like Kanye West, and have chosen him as a keyword accordingly, why not name-check him in the copy itself? To attain this level of integration between targeting and copy manually is a lot of work, so look out for a solution that can do this for you automatically.

Image is King

As the old saying goes, “A picture speaks a thousand words.” Where Facebook ads really differ from search is in their capability to carry images. In our experience, image is the key differentiator when it comes to click-through rate and ultimately conversion rate. For a start, make sure you include an image.

Beyond that, there are a number of things to test; try different colour borders, try pictures of groups of people rather than individuals, test different shaped borders. Make sure your image isn’t too intricate and detailed, don’t use logos unless you have a top top brand and don’t include text in the image itself. Most importantly, stand out from the competition and track what works at the individual ad level.

Choosing The Right Bidding Strategy

The first thing to decide is whether to bid on a cost per click or cost per impression basis. Easy: CPC. When Facebook first offered marketplace ads, most advertisers saw that CPM bidding worked better. It appears, however, as though Facebook has over time been favoring CPC ads, and 99 percent of our advertisers now go for this (some may optimize by best CPM, but it still serves best to bid on CPC).

What levels should you set your bids at? Facebook’s recommended bids are notoriously unreliable, but we see that bidding at the top end of the suggested range at the beginning of your campaign lifetime pays dividends. Much as on Google, if you have high bids from the outset, you ensure your ads deliver and therefore you can build up a good quality score. Once this has been achieved, you can begin to lower your bids (this could be after a matter of hours on high traffic campaigns).

Control Your Budgets

A major limitation of the self-serve platform is that you are unable to allocate budget according to location and/or target group. Facebook will split your budget according to the sizes of the segments that you are targeting, thus making it very difficult to put your money exactly where you want without building separate campaigns for all your various target groups (and therefore spending days creating them).

Look for solutions that give you the option to control your spending, be it by territory and target group or even by allocating lifetime budgets rather than having to rely on daily budgets.

Track Your Advertising Activity

As mentioned earlier, it ‘s extremely important that you are able to track exactly what each ad is delivering for you in terms of return on investment. If you are a serious Facebook advertiser, the amount of money that you could be wasting without a robust tracking solution is significant. In the absence of a solution from Facebook, it is important that you choose a provider that can track at exactly the level you need and report back on your activity.

Examine CPA At The Ad Level

Performance marketing is all about the bottom line. In order to get the very most out of your campaigns, you want to be able to set a target cost per acquisition and then report back on how your activity is performing at the most granular level. It’s important to understand how each segment performs (see below), but the holy grail is to examine how much value each ad is delivering and then optimize accordingly.

Report On KPIs By Segment

The ability to look at key metrics such as CPA, CPC and CTR by different segments cannot be overlooked. You can use this data to perform optimizations and inform future campaign strategies. Facebook’s interface makes it very difficult to get a hold of these types of insights in an efficient manner, even less to then carry out the optimizations that this data leads you to.

It’s important to look for a solution that allows you to pull reports with the data that matters to you in a format that integrates with your existing report portfolio so that you don’t waste time and money on Excel formatting.

Advanced Tips And Tricks

Once you have covered the basics, you should be looking to see what moves you can pull to really get the very most out of your campaigns. Is there an easy way to deal with CTR fatigue? Can I map a relationship between frequency and conversion? Why do so many of my ads get no impressions and how can I get round this?

Facebook’s self-serve solution is a one-size-fits-all solution. You should be looking to partner with a solution that can give you insights as to how Facebook advertising really works and provides you with the kind of advanced functionality that gives you more bang for your buck.

Visit link:
How To Scale Facebook Ad Campaigns

©2012 Anthony Cerreta. All Rights Reserved.

Shared by anthony

Our beloved Dippin' Dots page on Facebook is #50 and above other popular ice cream brands such as Ben & Jerry's. As Senior Interactive Producer for matrixx who initially created the page, I couldn't be happier with our facebook page's success! Currently the Dippin' Dots page has almost 4 million fans and growing everyday organically. Nonetheless, I couldn't have done it without the awesome work of @ErinRocks whose been the driving voice and force behind the page's growth. Erin, you rock and we really appreciate all of your hard work!

Facebook Brands Statistics

On this page you can list of all pages we measure with our statistical tools. You can see top pages on Facebook, predefined listing by brands and media or dselection of top pages in selected country. If your page is not listed, simply connect and click Add new page in our menu, or contact us!

• Facebook pages
• Brands

#	Name	Fans	Growth
1.	Coca-Cola	23 067 651	+3.09%
2.	Starbucks	20 008 079	+2.09%
3.	Disney	17 825 229	+5.32%
4.	Oreo	17 082 286	+2.65%
5.	Red Bull	15 671 962	+3.45%
6.	Skittles	15 481 718	+2.85%
7.	Converse All Star	13 462 104	+6.53%
8.	Converse	11 869 740	+6.99%
9.	Victoria’s Secret	11 750 139	+2.51%
10.	iTunes	11 091 578	+6.30%
11.	Windows Live Messenger	9 923 995	+3.42%
12.	iPod	9 864 119	+10.11%
13.	PlayStation	9 690 314	+12.02%
14.	Pringles	9 400 314	+4.82%
15.	Monster Energy	8 789 893	+4.57%
16.	ZARA	8 207 643	+2.36%
17.	Victoria’s Secret Pink	8 161 422	+2.58%
18.	Dr Pepper	8 143 319	+4.90%
19.	Ferrero Rocher	7 891 967	+4.36%
20.	Nutella	7 812 934	+3.19%
21.	Starburst	7 715 284	+3.09%
22.	Disney Pixar	7 691 808	+4.38%
23.	McDonald’s	7 476 594	+4.41%
24.	Adidas Originals	7 270 853	+3.31%
25.	Xbox	7 213 486	+11.97%
26.	Reese’s	6 620 744	+2.09%
27.	H&M	6 342 801	+2.55%
28.	Taco Bell	5 916 795	+4.36%
29.	Starbucks Frappuccino	5 768 672	+1.71%
30.	BlackBerry	5 665 430	+5.41%
31.	Nike Football	5 081 848	+7.55%
32.	SUBWAY	4 973 283	+5.34%
33.	Lacoste	4 710 655	+3.94%
34.	BMW	4 643 284	+3.23%
35.	Mountain Dew	4 454 742	+7.00%
36.	Burberry	4 445 258	+9.23%
37.	Buffalo Wild Wings	4 241 109	+7.03%
38.	5 Gum	4 235 379	+4.55%
39.	Walmart	4 114 840	+24.16%
40.	Forever 21	4 106 249	+2.39%
41.	DC Shoes	4 051 726	+8.86%
42.	Nike	3 990 986	+3.12%
43.	Sony Ericsson	3 967 242	+4.36%
44.	Target	3 953 361	+2.12%
45.	Puma	3 936 246	+4.87%
46.	Subway	3 920 634	+3.77%
47.	Gucci	3 877 682	+3.63%
48.	Chick-fil-A	3 814 630	+1.49%
49.	Adidas Football	3 704 618	+6.22%
50.	Dippin’ Dots	3 689 406	+2.61%

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Brands on Facebook

So far we collect data from brands in these categories:

• Electronics (422)
• Fmcg (402)
• Fashion (243)
• Alcohol (227)
• Auto (210)
• Airlines (210)
• Telecom (167)
• Retail (100)
• Services (90)
• Retail_Food (86)
• Place (77)
• Finance (73)
• Nonprofit (33)
• Business (31)
• Sport (19)
• Education (16)
• Ecommerce (14)
• Drugstore (9)
• Communications (6)
• Sports (5)

Read more here:
Facebook Brands Statistics – Socialbakers

©2012 Anthony Cerreta. All Rights Reserved.

Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice.

Products across 28 industry categories and 53,000 product categories were listed on SortPrice-built Facebook storefronts in 2010.

Apparel goods comprised the top-ranked product category among the year’s top 5, accounting for 39.7% of items listed, followed by women’s jewelry (23.9%).

Measured by dollar value, home and garden was the top-ranked category ($7.97 million), followed by computers ($5.84 million).

Revenue data for 2010 were not issued in the report.

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Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.

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 Below, IT products and services provider CDW Outlet’s Facebook storefront:

About the data: Findings are from the analysis 1,500 SortPrice.com customers who conducted e-commerce via SortPrice-built Facebook storefronts in 2010.

Read more:
Social Media – Retail Offerings on Facebook Up 60% : MarketingProfs Article

©2012 Anthony Cerreta. All Rights Reserved.