Senior Interactive Producer for Coby Electronics + Mummy Tomb of the Emporer Dragon Sweepstakes
To celebrate the release of the Universal Studio’s Mummy: Tomb of the Emperor Dragon and further promote the Coby Electronics brand, Matrixx developed an online social networking sweepstakes which included a grand prize trip for four to Universal Studios, Hollywood.
As the Senior Interactive Producer for matrixx, I budgeted and managed the development of the campaign website and our team’s ongoing campaign social networking efforts and analytic monitoring.
coby-electronics.com
Positioned within many traditional media lanes including Universal Studios and MEN7 Network television advertising, this campaign generated millions of positive impressions, connections, and reviews for all brands involved.
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