Facebook fan CPAs rising: report

Category: Digital Marketing, Social Media | Post by: Rebecca Thorman

Are consumers experiencing Facebook fan fatigue already? Maybe, because now it is costing more to get a consumer to “like” your brand page:

Web analytics provider Webtrends is, however, shedding some light on costs. It looked at more than 11,000 Facebook advertising campaigns which sought to drive users to ‘like‘ the advertiser’s Facebook Page and found that achieving the desired is costing marketers $1.07 per conversion. It also discovered that costs are rising. In 2009, these ads had an average CPM of 17 cents. Last year, that rose to 25 cents. At the same time, click-throughs decreased, going from .063% in 2009 to .051% in 2010.