Facebook Leads Top Website Engagement

Shared by Matrixx

Americans Mobilize for Email

While web-based email has witnessed a general decline during the past year, other recent comScore analysis indicates email usage via mobile devices has experienced significant growth, driven largely by increased smartphone adoption. In November 2010, 70.1 million mobile users (30% of all mobile subscribers) accessed email on their mobile devices, an increase of 36% from the previous year. Daily usage of email showed an even greater increase, growing 40% as 43.5 million users turned to their mobile devices for email.

Facebook represents the largest share of time spent by US internet users of the top five most-visited websites, according to a new white paper from comScore. “The 2010 US Digital Year in Review” indicates that Facebook increased its share of total US internet time 71% between December 2009 (7.2%) and December 2010 (12.3%).

Facebook Only Top 5 Site to Boost Engagement

Facebook is the only one of the top five US internet sites by audience to significantly increase its share of total US internet time between December 2009 and December 2010. Microsoft remained roughly flat at around 6%, while AOL slightly dropped from a little more than 4% to a little less than 4%.

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Facebook Leads Top Website Engagement

Tags: 2009, 2010, digital-year, facebook, general-decline, internet-sites, internet-time, internet-users, mobile