Facebook Rolls Out Major Upgrades To Ad System

on 2011, BlogFebruary 9th

This evening Facebook has rolled out a number of significant upgrades to the company’s self-serve advertising system which will benefit those marketing their Facebook Pages as well as advertisers in general.
Sponsored Stories

The most obvious change is the ability of self-serve advertisers to publish the new sponsored stories ad format that we’ve previously covered. There are two types of sponsored stories for Facebook page administrators: “Like Stories” and “Page Post Stories,” both of which are pictured in the image below. Both are definitely interesting and I’m sure page administrators will be split testing these types of ads for campaigns beginning immediately in an effort to decrease their fan acquisition costs.

Excerpt from:
Facebook Rolls Out Major Upgrades To Ad System

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