Google Adwords 2014 April Fool’s Day Prank

Google Adwords has unveiled their latest April Fool’s Day prank a day early this year. Upon logging into the Adwords dashboard they ask you to “Check our Google Adbirds, a new ad format that takes your campaign to new heights by placing ads on real birds. Select your bird and write your ad. Then you’re ready for it to fly!”

After choosing which bird is right for your ad campaign (for instance penguins are best for the cold arctic regions and are limited in geo-location reach because penguins can’t fly, of course), you are instructed to write your marketing message for your bird’s beak, head, wings and tail feathers. Google then explains that your bird will fly in any existing targeted locations in your account. Migratory birds may only be available in certain regions depending on the time of year, or may completely fly out of your targeted region.

Write your copy and press “let it fly” to be reviewed by the Google Adbirds team, and see the friendly screen wishing you a happy April Fool’s Day from the Google Adwords team.

Tags: adwords, april fool's day, google, marketing