HOW TO: Optimize Your Social Media Budget

on 2011, BlogFebruary 10th

Inspired by Alitimeter Group’s recent report, check out this guide to budgeting for corporate social media programs, as based on a program’s maturity.

As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn’t quite been mastered by most companies.

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HOW TO: Optimize Your Social Media Budget

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