MediaPost Publications 'USA Today' Adds 2D Barcodes 02/11/2011

‘USA Today’ Adds 2D Barcodes – 02/11/2011

At least one 2D barcode–supplied by Microsoft–will appear in each section of the newspaper, providing access to financial news and sports scores, for instance, as well as photos and other material tailored to each area. To use the barcodes, users first have to download the Microsoft Tag reader application at http:/gettag.mobi.

“This initiative is part of our goal to bring together our digital and print platforms to provide our readers easier access to special features from the newspaper,” stated Dave Hunke, president and publisher of USA Today, noting “advertisers can also take advantage of this new feature.”

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MediaPost Publications 'USA Today' Adds 2D Barcodes 02/11/2011

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