QR Code I Created for Good Cook Pancake Creator goes into Stores Nationwide

on 2011, BlogAugust 25th

Check it out!  The QR Code and campaign I created for matrixx and Good Cook kitchenware and bakeware's newest product line, the Pancake Creator, has just been released from production and en route to a store near you!  Consumers can scan the QR Code on the packaging to be redirected to a how-to video that showcase the many different pancake designs you can create with this fun, new breakfast tool.

Over Hundreds of Thousands of units of the Pancake Creator have just been shipped to stores nationwide so there's a pretty good chance you'll be able to see my work in action.  The Good Cook brand has captured 43% of the market in drug and grocery stores, far ahead of all other brands in the market. Good Cook Kitchenware products are distributed in over 30,000 U.S. retail store outlets.

I've been working with QR Codes for about 3 years now and it's great to see when clients grasp and appreciate new mobile technology and opportunities for location-based marketing to consumers.

As always, I appreciate the feedback. When you see one of the codes on the Pancake Creator make sure to let me know!

Posted via email from ntho: anthony cerreta