Social Media – Social Breakups: Why Friends, Followers Leave Brands : MarketingProfs Article

Facebook users have become more discriminating in their relationships with brands:

55% of surveyed Facebook users say they have “liked” a brand on Facebook, and later “unliked” the brand.
71% of Facebook fans say they’ve become more selective over the past year about which brands they “like” on Facebook.

Typically, Facebook fans who end brand relationships do so most often by “unliking” the brand (43%) or removing the brand’s posts from their Facebook news feed (38%):

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Social Media – Social Breakups: Why Friends, Followers Leave Brands : MarketingProfs Article