STUDY: Return On Investment In Facebook Eludes CMOs

on 2010, 2011, BlogFebruary 12th

Nine out of every ten Chief Marketing Officers participate in at least three forms of social media promotions, yet many don’t know whether these efforts yield a return on investment.

That data comes from a survey of 175 CMOs conducted by Bazaarvoice and the CMO  Club in October 2010. The resulting white paper says that 79 percent of CMOs do some form of marketing on Facebook.

And while 73 percent of them say they participate in customer reviews, only 59 percent of all the survey respondents indicated that they achieved an average or significant return on investment.

EMarketer created an infographic based on the ROI statistics in the Bazaarvoice and CMO white paper, showing that 15.4 percent have a significant return on investment and 20.6 percent have an average return.

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STUDY: Return On Investment In Facebook Eludes CMOs

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