Posts Tagged ‘2011’

2011 Mountain Dew, Taco Bell & Frito Lay QR Code Case Studies & Campaign Statistics

on 2011, Blog, ToolsMay 9th

Recently Mountain Dew, in collaboration with Taco Bell and Frito Lay, have promoted a few QR Code campaigns and I’ve noticed that their statistics are publicly available online through bit.ly.  When analyzed properly, you are you are able to determine how well their QR Code campaign performed, and how well a similar QR Code campaign might perform.   One of their recently […]


Digital Marketing Guide: Mobile Payments | Special: Digital Marketing Guide – Advertising Age

on 2010, 2011, BlogMarch 30th

Shared by anthony The buzz behind Mobile Payments is growing exponentially in 2011 and innovative companies such as Starbucks have started accepting mobile payments in their physical retail locations. This guide explains the basics behind mobile payments to help prepare you for the upcoming onslaught of mobile payment opportunities. Are you already using your mobile phone to pay for merchandise at your favorite places?


How To Create A Facebook Landing Page In 3 Easy Steps

on 2010, 2011, BlogMarch 30th

Shared by anthony Creating a Facebook landing page that “unlocks” the page after a user likes the page is a crucial step toward obtaining facebook likes.


Facebook Rolls Out Expanded Insights For Websites

on 2011, BlogMarch 9th

Shared by anthony The new Expanded Facebook Insights for Websites is a great feature Facebook has just rolled out for marketers and page administrators and I’m sure will be well received – but unfortunately I have not been able to get it to attach one of the pages I administer to it’s website and keep seeing a “bad request” after saving the meta code into my header (right before the /head tag) and pressing the “Get Insights” button. (Check out a screenshot of the error message I’m receiving here: http://www.flickr.com/photos/ntho/5512916444/ I assume from the error code it is not recognizing me as the page admin but I am sure I am choosing the correct page. Has anyone else been able to set up the expanded Facebook Insights for their website


GDC: How Will Unity 3D Propel Hardcore Games Onto Facebook?

on 2011, BlogMarch 9th

Shared by anthony I imagine the rich new graphics that were once only available on gaming consoles like x-box and sony playstation will appeal to the mommy community and advertisers mostly.


Facebook Testing Removal Of Keyword Targeting

on 2011, BlogMarch 8th

Shared by anthony Wow, this will be interesting to see if this plays out and if Facebook removes keyword targeting from their ad creation process. Over the past couple days, Facebook has begun a test with a small group of advertisers in which keywords are no longer allowed during the ad creation process; instead, this group is testing a new broad category targeting and it has a number of advertisers enraged


Bye-Bye Bottom Feeders: Google Says You Lack Quality | Social Media Today

on 2011, Blog, ToolsMarch 4th

Quality guidelines – basic principles Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.” Avoid tricks intended to improve search engine rankings.


Get Facebook Likes With Momentus Mobile Coupons

on 2011, BlogMarch 4th

Get Facebook Likes With Momentus Mobile Coupons Posted by Jackie Cohen on March 2nd, 2011 4:12 PM Share 19 3 Comments Momentus Media has jumped into the Deals arena with the launch of  insto.re , an application that creates coupons to get people to “like” a Facebook page.


Facebook Outselling Yahoo In Display Ads This Year

on 2010, 2011, BlogMarch 2nd

Facebook will overtake Yahoo as the U.S.’s top seller of display advertising online, according to eMarketer estimates released today.