Posts Tagged ‘vivaki-on-hulu’

Why Video Advertising Needs to Dump Impressions and Move to 'Cost Per View' | DigitalNext: A Blog on Emerging Media and Technology -…

on 2010, 2011, Blog, VideoMarch 2nd

Shared by MatrixxResearch We recently proposed — with Google and Kantar Video as chief sponsors — a new, standardized metric for pricing and serving video advertising to the Interactive Advertising Bureau’s Digital Video Committee: “Cost Per View” (CPV). This would distinguish ads viewers choose to watch (“views”) from ads that automatically load in a video player (“impressions”), making a “view” mean the same thing as it does on YouTube — someone chose to watch a video