Track what pictures or text is being copied from your website or blog

on 2009, Blog, Tools •July 11th•

If you ever wish you could tell what was being copied from your blog and track this analytic data, Tynt’s new Tracer analytic tool is a great addition for every website domain or blog. Easily track what text words or pictures are being copied from your website or blog. I hate to say it, but I wish the “retweet” buttons had this much analytic data.

I easily set up Tracer set up on our FerbsCosmetics.com website and it seems to track the copies in real-time by showing the “blurbs” of our copied Ferbs text bounce into the screen in front of me. However, even though it was showing the 5 different blurbs of copied text I copied in real-time, it was lagging a little and not showing in the analytic data it provided below.

click image to enlarge
Tracer-Hashtags-and-Copy-Examples

How to Install Tracer to Track Copied Content

In order to use Tracer’s services, a user has to create an account and register their domain with Tynt.

Tracer then generates a javascript code that you have to manually add into all of the pages you want to track. (For most user’s you will only have to do it once, for all pages, if placed right before the “/body” tag at the bottom of you footer.php file)

Once installed correctly, it automatically adds a link to a user’s copied text with a unique, Tracer-generated #hashtag at the end of the page URL. When a user visits this website from the shared Tracer link, it also highlights the copied text for the new user to easily reference on your webpage.

For instance, when copying text from our Ferbs Cosmetics website and pasting it into this gmail, it looks like this:

Bridging the gap between the Tattoo and Cosmetic Industry
Read more: http://ferbscosmetics.com/about/#ixzz0L0978TPz&C

When I go back to my Tracer Dashboard, I am able to review analytic data as well as see visual examples in real-time.

click image to enlarge
Tracer - Dashboard

Read more: http://tcr24.tynt.com/tracer?days=7#ixzz0L0bJM6Ly&C

What does Tynt Tracer analyze?

-Page views
-Unique copies
-Images copied
-Words copied
-Attribution link
-Top words
-Top pages
-Top images

In Tynt Tracer’s own words, I’ve copied the following from their website: http://tracer.tynt.com/features-and-benefits-of-tracer

What does Tracer do?

Tracer is a brand new way to:

* Generate more visits and page views.
* Get credit when content is copied from your site.
* Measure and understand user engagement.
* Improve your search engine ranking.

Generate more visits and page views

The automatically added attribution link provides return traffic to your site when your content is shared without your knowledge.

Get credit when content is copied from your site

The automatically added link back ensures you get credit for content that you have created. You can’t stop users from copying from your site but you can improve the chances of getting credit for your content.

Measure and understand user engagement

Tracer allows you to view statistics on how often content is copied from your site, what that content is and what keywords are being copid most. This helps you better understand which content is most interesting to your users.

Our data shows that those pages that users engage with most are not necessarily those with the most page views.

Tracer allows you to identify the most popular content on your site so you can:

* Provide high quality data to your advertisers, over and above page view stats.
* Track virality by learning which stories users forward most using our copy/paste tracking technology.
* Produce content more closely aligned with what your users are interested in.
* Optimize your search terms or keywords.

Improve your search engine ranking

The number one signal that search engines use to determine how relevant your site is, and therefore how high your site ranks, is the number and quality of links that link back to your site. Tracer automatically adds a link back to your site when content is copied and pasted. When your content is pasted onto a blog, Twitter, or another web site it has a direct impact on your search ranking.

By seeing what words and phrases users are copying from your site you can better understand how you might select your keywords, meta-tags, tags, and even AdWords.

Also, Tynt.com is an increasingly popular place for people to find interesting web sites and content and generates visits to your site when content is copied.

Who needs Tracer?

* Sites that would like to increase traffic and page views.
* Sites that would like to better understand what content is most engaging.
* Writers or content creators that would like credit for their work when it is copied.
* Writers or content creators who would like to see which content is the most engaging and/or the most popular. Keep in mind that page views alone don’t necessarily mean that the user engages with content.
* Sites selling advertising who would like to find out which pages can drive higher advertising rates.

Read more: http://tracer.tynt.com/features-and-benefits-of-tracer#ixzz0L0F6ITRx
Under Creative Commons License: Attribution Share Alike

Read more: http://tracer.tynt.com/features-and-benefits-of-tracer#ixzz0L0EIfYQK
Under Creative Commons License: Attribution Share Alike


Important to note; I am having trouble getting this to track things on a “.com/blog” site. 🙁 Any help will be gladly appreciated.

In response to….

On Tue, Jul 7, 2009 at 6:11 PM, James Morel wrote:

http://www.tynt.com/tracer/home

@AnthonyCerreta
–
http://twitter.com/AnthonyCerreta
http://www.facebook.com/AnthonyCerreta
http://www.linkedin.com/in/AnthonyCerreta
http://www.flickr.com/photos/ntho

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